Are You Using

toxic

TOXIC

Sales Tactics?

Are you tired of sales tactics that make you feel like a slimy, slick, commission-breath spewing salesperson?

If you think those old-school tactics will somehow triple your close rates, like the hope-dealing sales gurus promise, you’re living in fantasy land.

Prospects spot the fake stuttering, the feel-felt-found objection-handling crap, and the nodding your head five times like some psychopath in the hopes that they’ll nod back and say yes.

They know exactly what you're doing, and it’s abundantly evident you’re trying to game them.

That garbage doesn’t work;

it kills trust and makes people not want to buy from you. This game isn’t about tricking people anymore. You might be hustling harder than everyone else, but you barely make enough to support yourself or your family. So, what’s the fix?

stop

listening to social media grifters

The sales industry is full of social media grifters incessantly pitching sales methodologies, magic question books, and frameworks they used to personally commit white collar crimes.

These fake gurus have gone unchecked for far too long. They teach old-school techniques that predate the Moon landing, and some promote tactics they've flat-out stolen from other people. They're the reason consumers hate salespeople.

It’s not your fault.

Your social media feed is filled with a barrage of these clowns who’ve created fake status and clout, and people assume they can help. They can’t. And when most salespeople hand over their cash and don’t get the results they were promised, the fake gurus make you believe it's your fault and tell you you’re not "hustling" hard enough or you didn’t “follow their program.”

IT’S TIME to reclaim your

DIGNITY!

imagine

Jumping out of bed every morning, genuinely excited for your appointments, energized by the opportunity to serve others!

Having genuine conversations where you guide people toward the right decisions for themselves and their families, without manipulation or gimmicks.

The pride you’d feel being a trusted sales professional—and hearing your family say, “We’re proud of what you do.”

you can

Earn a great living in sales and make significant income without using tactics that make traditional salespeople feel ashamed.

Put your clients first and achieve remarkable results.

Build a sustainable sales career based on integrity rather than manipulation.

the

to Sales Excellence

The real issue isn't your effort or ability. You’ve been force-fed one-

size-fits-all sales techniques and magic methodologies that don't

belong in today's marketplace.

Traditional sales training

teaches you to focus on what you can control,
like your pitch, close, and follow-up.

BUT THE

TRUTH IS

you can't control outcomes

You can’t “triple your closing rate”

You can’t “eliminate objections.”

If you think you can, you're setting yourself up for failure.

You need a fundamentally different approach to selling built on being
a better human first, which naturally leads to becoming a
better sales professional.

Contrarian Selling

Contrarian Selling: The Courage to Sell Differently isn’t just another sales course — it’s a rebellion against outdated, manipulative tactics that have trapped salespeople for decades. This course represents a revolution in sales training and philosophy, a direct challenge to the techniques that have been taught to those in our profession for decades. Instead, you’ll learn a fresh, authentic approach to sales that fits your values, builds genuine connections, and focuses on selling with integrity, humility, and humanity.

At its core, Contrarian Selling will empower you with a new way of selling that aligns with your values and vision. It will allow you to create world-class experiences for clients while making a positive difference in the lives of those you serve.

The professional selling world is experiencing a seismic shift, allowing salespeople to reinvent themselves and become architects of their success. You’ll now have the roadmap for shedding old-school mentalities and antiquated tactics that have been holding salespeople back for way too long.

As the sales landscape shifts, this course gives you the permission and encouragement to reinvent yourself and build a reputation rooted in trust and lasting impact.

The Contrarian Curriculum:

Your Path to Sales Freedom

MODULE 1:

Welcome to Contrarian Selling

Forget everything you think you know about sales. This movement isn’t about scripts, manipulation, or magic formulas—it’s about reclaiming the profession with truth, authenticity, and a radically different approach that works.

MODULE 2:

Foundational Knowledge

This foundational module equips you with the habits, mindset, and discipline that top performers rely on to succeed. You'll also develop emotional intelligence skills to boost self-awareness, deepen empathy, and elevate every sales conversation.

MODULE 3:

Motivation & Resilience for Sustainable Success

Build unshakable self-motivation, rethink outdated goal-setting methods, and master the habits that drive sustainable performance. You'll also learn how to prevent burnout, handle stress and rejection, and create a balanced, fulfilling sales career.

MODULE 4:

Dynamic Communication: Virtual, Verbal, and Beyond

Transform the way you communicate—virtually, verbally, and in front of an audience or prospect, so you can influence with confidence and clarity. From mastering virtual sales calls to powerful public speaking, you’ll learn the skills and strategies that make your message unforgettable.

MODULE 5:

Winning Before the Sale

The sale is often won before the conversation even begins—through preparation, positioning, and perception. In this module, you'll learn how to research like a pro, build a magnetic reputation through social selling, and leverage AI to amplify your reach and results.

MODULE 6:

Prospecting Essentials

Prospecting is the lifeblood of sales, and this module gives you the tools to do it with confidence, clarity, and consistency. You’ll master modern prospecting strategies, crush call reluctance, and learn how to connect with the right decision-makers faster and more effectively.

MODULE 7:

Relationships: The Most Valuable Currency

In sales, relationships are your greatest asset—and this module shows you how to build, deepen, and leverage them with purpose. From creating instant trust and making unforgettable introductions to forming strategic partnerships and mastering networking, you’ll learn how to turn every connection into a meaningful opportunity.

MODULE 8:

Buyer-Centric Selling

Today’s buyers don’t want to be sold—they want to be understood, valued, and led. In this module, you’ll learn how to think like a buyer, ask powerful questions, and create so much value and trust that the sale becomes the natural next step.

MODULE 9:

Sales DNA Decoded

True sales success starts beneath the surface—it's coded into your beliefs, mindset, and behaviors. This module breaks down the core elements of Sales DNA, helping you rewire internal blockers, master money conversations, and unlock your full selling potential.

MODULE 10:

The Sales Success Formula

Mastering sales isn’t about gimmicks or pressure—it’s about following a clear, proven process and truly understanding your prospect’s needs through discovery. When you combine a disciplined process with authentic help, conversion becomes a natural outcome.

MODULE 11:

Navigating Objections and Refining Negotiation

Objections aren’t roadblocks—they’re opportunities to deepen understanding and guide the sale forward with confidence. This module transforms outdated objection tactics into proactive strategies and teaches you masterful negotiation principles to create win-win outcomes every time.

MODULE 12:

Follow-Up & Flow

Consistent, intentional follow-up is the heartbeat of a thriving sales pipeline, turning prospects into loyal clients. This module reveals proven strategies to master follow-up, leverage your CRM effectively, and maintain a clean, profitable pipeline that drives steady success.

MODULE 13:

The Client Relationship Cycle

Strong client relationships are the foundation for lasting success, fueling both retention and referral growth. This module dives into how to build a powerful referral engine, nurture ongoing client connections, and maintain service that turns customers into lifelong advocates.

MODULE 14:

Conclusion: Crafting Your Sales Legacy

This final module reminds you that true sales mastery is a lifelong journey of learning, consistent action, and personal growth. By committing to daily habits, reflection, and intentional effort, you’ll build a sustainable career that stands the test of time. You’ll become a beacon of change in a worn-out industry, creating a legacy rooted in value and respect.

About Your Instructor

steve heroux

is on a mission to redefine what it means
to succeed in sales.

He imagines a world where salespeople no longer have to pretend, manipulate, or pressure others to win. A world where they’re empowered to lead with integrity, sell with authenticity, and thrive by being exactly who they are. For Steve, the joy is uncovering the truth about what actually works in sales—and showing others how to rise above outdated tactics and step fully into their own greatness. As the founder of The Sales Collective and best-selling author of The Sales Contrarian, Steve has committed his life and career to transforming how sales is taught, led, and lived. A trailblazer in sales and sales leadership, Steve wasn’t born with unshakable confidence.

read more  

Choose Your Contrarian Path:

Investment Options

The Uprising

For sales professionals ready to challenge the status quo and master Contrarian Selling with honesty, integrity, and humility.

  • 24/7 Access to the Complete Contrarian Selling Online Library
  • Downloadable Contrarian Selling Workbook
  • Downloadable Audio Files for Each Lesson
  • Lifetime Access to Digital Downloads, Worksheets, and Templates
  • Lifetime Access to All Video Modules and Future Updates
  • ❌ NO ACCESS to Antiquated Sales Hacks
  • ❌ NO ACCESS to The Black Book of BS
  • ❌ NO ACCESS to Mouth Tape, Nose Strips, or Steroids

$1,000

ENROLL NOW!
The Rebel Cohort

For sales professionals who want to dive deeper and be part of a thriving community built on accountability, dedication, and mastery.

  • Everything in The Uprising Package
  • Live Monthly Q & A Sessions with Steve
  • Exclusive Access to the Private Sales Contrarian Community
  • Donation of ONE Uprising Package to a Deserving Veteran
  • Includes One Sales DNA Test
  • ❌  NO ACCESS to Hollow Coaching That Siphons Your Cash
  • ❌ NO ACCESS to Fool-Proof Scripts That Guarantee Success
  • ❌ NO ACCESS to Predatory Financing Tricks

$2,500

ENROLL NOW!
The Legion of Glory

For sales professionals ready to invest deeply in their growth, gain powerful insight into their unique sales strengths, and lead with purpose, not ego.

  • Everything in The Rebel Cohort
  • Autographed Copy of The Sales Contrarian
  • Sales Contrarian Swag (Quarter Zip, Journal, Tumbler)
  • Includes One Sales DNA Test
  • One Private, 60-minute Sales DNA Test Review Session with Steve (Zoom)
  • One Additional 60-Minute Private Coaching Session with Steve
  • Donation of TWO Uprising Packages to Deserving Veterans
  • ❌  NO ACCESS to Overhyped, Fluff-Filled Masterminds
  • ❌ NO ACCESS to Being Judged for Your Physical Appearance
  • ❌ NO ACCESS to False Promises and Fake Testimonials

$4,500

ENROLL NOW!
Veterans

The Integrity Guarantee

Unlike the online course industry's typical complicated refund policies that will force you to jump through unending hoops to get your money back, we don’t do that crap. You have 14 days to explore the materials, watch the content, and evaluate the strategies. If you find that these methods don't align with your morals, don’t promise to give you a six-pack, or don’t push you closer to committing felonies like the typical get-rich-quick online courses, simply send an email for a complete refund.

FAQs

How do I know this course will work for me?

You don’t. Steve refuses to make promises like the other social media grifters and frauds. The strategies Steve shares in this course have helped thousands of salespeople succeed over the past three decades, while allowing them to maintain their integrity and sleep soundly at night. While results vary, obviously, depending on consistent application of the principles, ideas, mindset, and suggestions, his approach works with most industries and selling environments. The best way to find out is to try it yourself, so we offer a 14-day guarantee.

This seems expensive. Can't I just get the same information elsewhere?

That’s a fair question! We get that price is an important consideration. While there are plenty of free (or lower-priced) courses, books, and resources out there, this course offers something different — the hard-earned insights, ideas, perspective, and proven strategies Steve has developed and mastered in nearly 30 years of real-world sales experience. The value you get here is designed to save you time, avoid costly mistakes, and accelerate your success in a way that generic sales training just can’t match. That depth of value and guidance is what makes this training worth the investment.

I'm unsure if I have the time to go through this course.

It takes 15 minutes a day to drive real improvement in any capacity for a human being—yet the average American watches, streams, or scrolls for 5 hours a day! If you don't have 15 minutes to invest in your craft and future success, we probably can’t help. We’re here when you’re ready!